Last updated: September 2026
Checo Media Blue ("we", "us", "our") respects your privacy and is committed to handling personal information responsibly. This Privacy Policy explains what information we may collect through this website, why we use it, how it may be shared, and the rights available to you under applicable UK data protection law.
Checo Media Blue is the independent media business behind I'm Checo Tech, producing technology, consumer electronics and digital media content across platforms including YouTube, Instagram, TikTok and Threads.
1. Information we may collect
- Contact information: If you contact us by email or through a website contact form, we may receive information such as your name, email address, company or organisation, and the contents of your message.
- Website usage information: Where you provide the required consent, we may use analytics services to understand how visitors interact with our website. This may include information such as pages viewed, device and browser information, approximate location information, and interaction data.
- Embedded or social content: Some pages may display publicly available content from third-party platforms or social media services. Depending on how those services are implemented, they may process information when the content is loaded.
We do not intentionally request or collect sensitive personal information through this website unless it is necessary for a specific purpose and there is an appropriate legal basis for doing so.
2. Why we use personal information
We may use personal information for purposes including:
- Responding to enquiries, business messages and collaboration requests.
- Managing relationships with brands, agencies, suppliers and other professional contacts.
- Operating, maintaining and improving this website.
- Understanding website usage and performance where analytics consent has been provided.
- Protecting the security and integrity of our website and services.
- Meeting applicable legal, regulatory and accounting requirements.
3. Lawful basis for processing
Under UK data protection law, personal information must be processed using an appropriate lawful basis. The basis we rely on depends on the purpose of the processing.
- Consent: where you have actively agreed to optional analytics, tracking or similar technologies that require consent.
- Legitimate interests: where processing is reasonably necessary for operating Checo Media Blue, responding to business enquiries, maintaining professional relationships, protecting our website, or improving our services, provided those interests are not overridden by your rights and freedoms.
- Legal obligation: where processing is necessary for us to comply with a legal or regulatory requirement.
We consider the appropriate lawful basis for each processing activity rather than relying on a single basis for all uses of personal information.
4. Cookies and similar technologies
Our website may use cookies or similar technologies for essential website functionality and, where applicable, optional analytics or embedded content.
Optional analytics or tracking technologies are only activated where the required consent has been obtained. You can refuse optional technologies without preventing access to the core website.
You can also manage or remove cookies through your browser settings. Depending on the cookie or service involved, disabling cookies may affect certain website features.
5. Analytics
Where enabled and consented to, we may use Microsoft Clarity to understand how visitors interact with our website. This can include information about website interactions, sessions and page usage.
Microsoft applies its own retention periods to different categories of Clarity data. These periods can change, so information processed by Clarity is also subject to Microsoft's current privacy and data retention policies.
6. Third-party services
Depending on the features currently active on the website, we may use third-party service providers to operate specific functions.
- Microsoft Clarity – website analytics and user experience analysis, where enabled.
- Curator.io – displaying selected social media content or feeds, where enabled.
- Formspree – processing website contact form submissions, where a contact form is provided.
These providers may process information on our behalf or independently according to their own privacy terms. Where required, appropriate contractual and data protection arrangements are used.
7. Sharing personal information
We do not sell, rent or trade your personal information.
Personal information may be shared with service providers where this is necessary to operate the website or provide a service, or where disclosure is required by law.
We only seek to share information that is reasonably necessary for the relevant purpose.
8. International data transfers
Some of the service providers we use may process information outside the United Kingdom. Where personal information is transferred internationally, we take reasonable steps to ensure that appropriate safeguards are in place as required by applicable UK data protection law.
9. Data retention
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including where necessary to meet legal, accounting or dispute-resolution requirements.
- Business and contact enquiries: normally retained only for as long as reasonably required to handle the enquiry or maintain the relevant professional relationship.
- Website analytics: retained according to the applicable retention settings and the policies of the analytics provider.
Retention periods may vary depending on the nature of the information and the reason it is being retained.
10. Third-party websites and platforms
Our website may contain links to external websites and platforms, including YouTube, Instagram, TikTok, Threads and other third-party services.
Once you leave our website, the privacy practices and policies of the relevant third party apply. We are not responsible for how those external services collect or use information.
11. Children's privacy
This website is intended for a general audience and is not specifically directed at children. We do not knowingly collect personal information from children through this website.
12. Your data protection rights
Depending on the circumstances and the lawful basis for processing, you may have rights under UK data protection law including the right to:
- Request access to personal information we hold about you.
- Ask us to correct inaccurate or incomplete information.
- Request deletion of personal information in certain circumstances.
- Request restriction of processing in certain circumstances.
- Object to certain types of processing, including processing based on legitimate interests.
- Request portability of certain personal information where the relevant legal requirements apply.
- Withdraw consent where we rely on consent as our lawful basis.
These rights are subject to applicable legal conditions and exemptions.
If you wish to exercise a data protection right or ask a privacy-related question, please contact us using the details below.
13. Complaints
If you are unhappy with how we have handled your personal information, please contact us first so that we can try to resolve the issue.
You also have the right to raise a concern with the UK's independent data protection regulator, the Information Commissioner's Office (ICO).
14. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our website, services, technology, third-party providers or applicable data protection requirements.
The latest version will always be published on this page, together with the date of the most recent update.
15. Contact
For privacy questions, data protection requests or general enquiries:
Email: mgmt@checomediablue.co.uk
Checo Media Blue
Cambridge, United Kingdom