Ethics & Collaboration Policy

Thanks for your interest in working with Checo Media Blue.

Checo Media Blue is an independent UK-based media production company founded by Sandro Pages Scott and the production home of I'm Checo Tech.

The work spans technology reviews, hands-on testing, launch coverage, editorial content and social-first media across YouTube, Instagram, TikTok and Threads.

Audience trust is fundamental to the way Checo Media Blue operates. This policy explains how collaborations are approached, what brands can expect when working with us, and the principles that guide our editorial and commercial decisions.

Core values & authenticity

• Content is produced with the aim of being honest, useful, transparent and relevant to the audience.
• Brand partnerships help support the equipment, production time and resources required to create high-quality technology media.
• Payment, products or other commercial arrangements do not determine the editorial opinion expressed in content.
• Checo Media Blue's platforms remain independent editorial spaces and are not an extension of a brand's marketing department.

Sponsored content & product reviews

• We work with products and services that are relevant to our audience and that we can meaningfully test, use or evaluate.
• Sponsored content, gifted products and other relevant commercial relationships are disclosed clearly and appropriately.
• YouTube's paid promotion disclosure is enabled where applicable.
• Where a review involves criticism or limitations, these are presented honestly and constructively.

Paid vs gifted collaborations

• Paid collaborations: Financial compensation is provided in exchange for specifically agreed deliverables and terms.
• Gifted or loaned products: No payment is necessarily involved and there is no automatic guarantee of coverage, publishing date or specific content format unless agreed otherwise in writing.
• Paid partnerships and previously agreed projects may receive priority within the production schedule.

Creative control & editorial independence

• Content is produced, filmed, edited and published by Checo Media Blue unless another arrangement has been agreed.
• Brands may request reasonable factual corrections where information is inaccurate or materially misleading.
• Unless specifically agreed in writing, creative direction, editorial structure and final opinions remain with Checo Media Blue.
• Commercial relationships do not give partners the right to require a positive review or predetermined editorial conclusion.

Media rights, licensing & usage

• Checo Media Blue retains ownership of original content and production materials unless different terms are agreed in writing.
• Brands may organically share published content where appropriate, with clear attribution and a direct link to the original content.
• Paid advertising, boosting, whitelisting, paid social usage, commercial redistribution or substantial repurposing requires separate written permission and licensing terms.
• Licensing periods, including 30-day, 6-month and 12-month options, can be discussed as part of a campaign.

Audience engagement & integrity

• We do not purchase followers, views, likes, comments or other artificial engagement.
• Audience growth and campaign performance are never guaranteed. Agreed deliverables are the basis of commercial commitments.
• We do not intentionally manufacture or misrepresent audience engagement or performance data.

Scheduling & production lead times

• A minimum production period of 14 days from receipt of a product is normally required for content creation.
• More complex productions, launch campaigns or projects involving travel may require additional lead time.
• Publishing dates are managed independently unless a specific schedule has been agreed contractually.

Brand suitability

We consider collaborations based on their relevance to our audience, the product or service being promoted, the proposed campaign and whether the partnership can be presented authentically.

We reserve the right to decline collaborations where the proposed product, campaign or commercial requirements are not a suitable fit for Checo Media Blue or its audience.

Diversity & inclusion

Checo Media Blue welcomes opportunities that support diverse audiences, creators and perspectives. We aim to work respectfully and professionally with partners, regardless of background or identity.

Transparency with our audience

Commercial relationships should never be hidden from the audience. Where applicable, sponsored, gifted, loaned or affiliate relationships are disclosed in accordance with relevant platform requirements and applicable advertising standards.

Public Media Kit & Content

Checo Media Blue maintains a public Media Kit containing current audience metrics, platform performance, content formats, audience information, previous work and collaboration opportunities.

Public Content & Channels

Our public channels provide examples of the type of technology, gaming and consumer electronics content produced by Checo Media Blue and I'm Checo Tech.

The Media Kit and public channels are intended to provide transparent examples of our work and current presence. Platform metrics can change over time and should therefore be considered alongside the date on which they were published.

Contact & collaboration requests

To discuss a collaboration, campaign, product opportunity or request the latest Media Kit, please contact:

Email: mgmt@checomediablue.co.uk

You can also return to the Checo Media Blue website for further information.

— Sandro Pages Scott
Founder & Creator
Checo Media Blue